VICTOR KEITI
Creative lead
& art director/designer.
A mix of Brazilian native, Japanese, African and German.
Experience for over 20 years.
WHERE:
2008-2011___Art Director___Getz
2009___Designer___Remolino Design (Buenos Aires)
2011-2014___Art Director___JWT
2014-2015___Art Director___WeShape Creatives
2015-2017___Creative Director___Getz
2017-present___CREATIVE LEAD___Mirum Agency - VML GROUP (formerly Wunderman Thompson group)
2020-present___CREATIVE LEAD___The & Partnership
2021___TEACHER in the digital marketing course for LGBTQIA+ and vulnerable people___Escola Rua
2021-present___MEMBER OF VML LATAM CREATIVE COUNCIL (FORMERLY WUNDERMAN THOMPSON GROUP)___MIRUM AGENCY/VML LATAM
CLIENTS:
Nike___SNICKERS___M&M'S___Pedigree___Whiskas___Unilever___Bayer___HSBC___Johnson & Johnson___Coca-Cola___Volvo___Sky___Directv___Banco Itaú___and many others.
PITCHES:
I played a crucial role in winning accounts such as Itau, Volvo, Sky, Bayer, CAOA CHERRY, and most recently, in securing the Boehringer Ingelheim account, collaborating with Wunderman Thompson offices in New York, London, Amsterdam, and Brazil
RECOGNITIONS
AND PUBLICATIONS:
2023
NEW YORK FESTIVALS
Member of the 2023 Grand Jury of The New York Festivals Advertising Awards
THE ONE SHOW___(4x merit award // 10x shortlist)
_1x MERIT AWARD - Branded Entertainment
_1x MERIT AWARD - Direct Marketing
_1x MERIT AWARD - Direct Marketing
_1x MERIT AWARD - Experiential & Immersive
_1x SHORTLIST - Branded Entertainment_Full Length Video
_1x SHORTLIST - Branded Entertainment_Innovation in Branded Entertainment
_1x SHORTLIST - Interactive, Online & Mobile_Online-only Video
_1x SHORTLIST - Interactive, Online & Mobile_Innovation
_1x SHORTLIST - Direct Marketing_Innovation in Direct Marketing
_1x SHORTLIST - Direct Marketing_Digital & Online - Ecommerce
_1x SHORTLIST - Direct Marketing_Non-traditional & Guerrilla Marketing
_1x SHORTLIST - Direct Marketing_Targeted Video - Online
_1x SHORTLIST - Public Relations - PR_Digital & Online
_1x SHORTLIST - Experiential & Immersive_Ecommerce
CLIO AWARDS___(1x gold)
_1x GOLD - Entertainment_Product/Service
EL OJO DE IBEROAMERICA___(1x shortlist)
_1x shortlist - Health & Pharma_Campanhas e ações de serviços relacionados a bem estar
THE WEBBY AWARDS___(shortlist)
_Webby Nominee - Advertising, Media & PR - Online Guerrilla & Innovation
NEW YORK FESTIVALS___(1x shortlist)
_1x SHORTLIST - PRODUCT INNOVATION
SMARTIES___(1x silver)
_1x SILVER - TECHNOLOGIES AND FACILITIES
CLUBE DE CRIAÇÃO (CCSP)___(1x shortlist)
_1x shortlist - Promo
MOST CONTAGIOUS CAMPAIGNS OF THE YEAR
_This prestigious list pinpoints the ‘most innovative and effective campaigns of the year’, according to the Contagious team. ‘The Pirate Match’ campaign by Mirum Brazil, a Wunderman Thompson company, saw a live-streamed and entirely fake football match, designed to disrupt the prevalence of broadcast piracy in Brazil.
Contagious praised the campaign for its ‘witty strike against piracy’ and ‘knowing humor’.
2022
CANNES LIONS___(2x bronze // 5x shortlist)
_1x BRONZE LIONS - Brand Experience & Activation
_1x BRONZE LIONS - Entertainment Lions for Sports
_1x SHORTLIST - Media
_1x SHORTLIST - Direct_Digital & Social
_1x SHORTLIST - Direct_Culture & Context
_1x SHORTLIST - Entertainment Lions for Sports_Innovative Use of Tech & Plataforms for Sports
_1x SHORTLIST - Brand Experience & Activation_Social Engagement & Integration for Live Experience
CLIO SPORTS___(2x gold // 1x silver)
_1x GOLD - Digital_Direct
_1x GOLD - Digital_Experimental
_1x SILVER - Digital_Branded Content
EL OJO DE IBEROAMERICA___(3x gold // 2x silver // 4x bronze // 5x shortlist)
_1x GOLD - El Ojo Digital & Social_Online Ad
_1x GOLD - Brand Experience & Activation_Experiencias y Activaciones en Plataformas Digitales
_1x GOLD - Contenido_Eventos y Acciones
_1x SILVER - El Ojo Digital & Social_Branded Content
_1x SILVER - El Ojo Directo_Uso de Plataformas Digitales
_1x BRONZE - Media_Servicios
_1x BRONZE - Sports_Plataformas Digitales, Sociales y Influencers
_1x BRONZE - Sports_Eventos, Acciones y Sponsorship
_1x BRONZE - Contenido_Brand Experience
_1x SHORTLIST - El Ojo Directo_Eventos y Acciones
_1x SHORTLIST - El Ojo Directo_Lanzamiento y Activación de Marca
_1x SHORTLIST - Sports_Medios Audiovisuales
_1x SHORTLIST - Sports_Contexto y Actualidad
_1x SHORTLIST - Mejor Idea Local
LONDON INTERNATIONAL AWARDS (LIA)___(1x silver // 1x shortlist)
_1x SILVER - Digital_Media
_1x SHORTLIST - Digital_Branded Content
CLUBE DE CRIAÇÃO (CCSP)___(1x silver // 2x bronze)
_1x SILVER - Promo
_1x BRONZE - Digital
_1x BRONZE - Branded Content
EPICA AWARDS___(1x grand prix // 1x gold // 1x silver)
_1x GRAND PRIX - Midia
_1x GOLD - Online & Mobile Service
_1x SILVER - Sports Related Advertising
ECHO LATAM___(1x grand prix // 4x gold)
_1x GRAND PRIX - Echo Latam
_1x GOLD - Echo Latam Especial Creatividad
_1x GOLD - Editoriales, Entretenimiento, Medios e Desportes
_1x GOLD - Mejor uso de contenido de video
_1x GOLD - Mejor uso de display y search
SMARTIES___(2x gold // 1x silver)
_1x GOLD - Leads Generation
_1x GOLD - Innovation
_1x SILVER - Branded Experience
NEW YORK FESTIVALS___(2x shortlist)
_1x SHORTLIST - Activation & Engagement
_1x SHORTLIST - Direct
2020
CLUBE DE CRIAÇÃO (CCSP)___1x BRONZE // 2x SHORTLIST
OLD
CCPR___2x GPs // 6x Gold // 6x Silver // 8x Bronze
INMA New York___2x Gold
COLUNISTAS BRAZIL___2x Gold
COLUNISTAS PARANÁ___3x Grand Prix // 12x Gold // 9x Silver // 10x Bronze
LÜRZER'S ARCHIVE___3x Publications
THE IMPOSSIBLE BRIEF___The Idea was chosen for publication in a book about the war in Palestine, and was showcased in an exhibition at the prestigious Tel Aviv Museum of Art in Israel. The project was executed by the renowned creative agency, SAATCHI & SAATCHI.
OUTSPOKEN BY DESIGN AAPI GROUP SHOW___My work was published in a book about the ongoing fight against hate faced by the Asian community over the years. The project was proudly produced by the Wunderman Thompson California team."