VICTOR KEITI
Creative lead
& art director/designer.
A mix of Brazilian native, Japanese, African and German.
Experience for over 20 years.
WHERE:
2008-2011___Art Director___Getz
2009___Designer___Remolino Design (Buenos Aires)
2011-2014___Art Director___JWT
2014-2015___Art Director___WeShape Creatives
2015-2017___Creative Director___Getz
2017-present___CREATIVE LEAD___Mirum Agency - VML GROUP (formerly Wunderman Thompson group)
2020-present___CREATIVE LEAD___The & Partnership
2021___TEACHER in the digital marketing course for LGBTQIA+ and vulnerable people___Escola Rua
2021-present___MEMBER OF VML LATAM CREATIVE COUNCIL (FORMERLY WUNDERMAN THOMPSON GROUP)___MIRUM AGENCY/VML LATAM
CLIENTS:
Nike___SNICKERS___M&M'S___Pedigree___Whiskas___Unilever___Bayer___HSBC___Johnson & Johnson___Coca-Cola___Volvo___Sky___Directv___Banco Itaú___and many others.
PITCHES:
I played a crucial role in winning accounts such as Itau, Volvo, Sky, Bayer, CAOA CHERRY, and most recently, in securing the Boehringer Ingelheim account, collaborating with Wunderman Thompson offices in New York, London, Amsterdam, and Brazil
RECOGNITIONS
AND PUBLICATIONS:
CANNES LIONS___(2x bronze // 5x shortlist)
_1x BRONZE LIONS - Brand Experience & Activation (PIRATE MATCH)
_1x BRONZE LIONS - Entertainment Lions for Sports (PIRATE MATCH)
_1x SHORTLIST - Media (PIRATE MATCH)
_1x SHORTLIST - Direct_Digital & Social (PIRATE MATCH)
_1x SHORTLIST - Direct_Culture & Context (PIRATE MATCH)
_1x SHORTLIST - Entertainment Lions for Sports (PIRATE MATCH)
_1x SHORTLIST - Brand Experience & Activation_Social Engagement & Integration for Live Experience (PIRATE MATCH)
CLIO AWARDS___(3x gold // 1X SILVER)
_1x GOLD - Entertainment_Product/Service (PIRATE MATCH)
_1x GOLD - Digital_Direct (PIRATE MATCH)
_1x GOLD - Digital_Experimental (PIRATE MATCH)
_1x SILVER - Digital_Branded Content (PIRATE MATCH)
THE ONE SHOW___(4x merit award // 11x shortlist)
_1x MERIT AWARD - Branded Entertainment (PIRATE MATCH)
_1x MERIT AWARD - Direct Marketing (PIRATE MATCH)
_1x MERIT AWARD - Direct Marketing (PIRATE MATCH)
_1x MERIT AWARD - Experiential & Immersive (PIRATE MATCH)
_1x SHORTLIST - Branded Entertainment (PIRATE MATCH)
_1x SHORTLIST - Branded Entertainment_Innovation in Branded Entertainment (PIRATE MATCH)
_1x SHORTLIST - Interactive, Online & Mobile_Online-only Video (PIRATE MATCH)
_1x SHORTLIST - Interactive, Online & Mobile_Innovation (PIRATE MATCH)
_1x SHORTLIST - Direct Marketing_Innovation in Direct Marketing (PIRATE MATCH)
_1x SHORTLIST - Direct Marketing_Digital & Online - Ecommerce (PIRATE MATCH)
_1x SHORTLIST - Direct Marketing_Non-traditional & Guerrilla Marketing (PIRATE MATCH)
_1x SHORTLIST - Direct Marketing_Targeted Video - Online (PIRATE MATCH)
_1x SHORTLIST - Public Relations - PR_Digital & Online (PIRATE MATCH)
_1x SHORTLIST - Experiential & Immersive_Ecommerce (PIRATE MATCH)
EL OJO DE IBEROAMERICA___(3x gold // 2x silver // 4x bronze // 6x shortlist)
_1x GOLD - El Ojo Digital & Social_Online Ad (PIRATE MATCH)
_1x GOLD - Brand Experience & Activation_Experiencias y Activaciones en Plataformas Digitales (PIRATE MATCH)
_1x GOLD - Contenido_Eventos y Acciones (PIRATE MATCH)
_1x SILVER - El Ojo Digital & Social_Branded Content (PIRATE MATCH)
_1x SILVER - El Ojo Directo_Uso de Plataformas Digitales (PIRATE MATCH)
_1x BRONZE - Media_Servicios (PIRATE MATCH)
_1x BRONZE - Sports_Plataformas Digitales, Sociales y Influencers (PIRATE MATCH)
_1x BRONZE - Sports_Eventos, Acciones y Sponsorship (PIRATE MATCH)
_1x BRONZE - Contenido_Brand Experience (PIRATE MATCH)
_1x SHORTLIST - El Ojo Directo_Eventos y Acciones (PIRATE MATCH)
_1x SHORTLIST - El Ojo Directo_Lanzamiento y Activación de Marca (PIRATE MATCH)
_1x SHORTLIST - Sports_Medios Audiovisuales (PIRATE MATCH)
_1x SHORTLIST - Sports_Contexto y Actualidad (PIRATE MATCH)
_1x SHORTLIST - Mejor Idea Local (PIRATE MATCH)
_1x shortlist - Health & Pharma (INEDIBLE FLIPFLOP)
LONDON INTERNATIONAL AWARDS (LIA)___(1x silver // 1x shortlist)
_1x SILVER - Digital_Media (PIRATE MATCH)
_1x SHORTLIST - Digital_Branded Content (PIRATE MATCH)
CLUBE DE CRIAÇÃO (CCSP)___(1x silver // 3x bronze // 3x shortlist)
_1x SILVER - Promo (PIRATE MATCH)
_1x BRONZE - Digital (PIRATE MATCH)
_1x BRONZE - Branded Content (PIRATE MATCH)
_1x BRONZE (medo de cobra)
_1x shortlist - Promo (inedible flip flop)
_2x SHORTLIST (medo de cobra)EPICA AWARDS___(1x grand prix // 1x gold // 1x silver)
_1x GRAND PRIX - Midia (PIRATE MATCH)
_1x GOLD - Online & Mobile Service (PIRATE MATCH)
_1x SILVER - Sports Related Advertising (PIRATE MATCH)
ECHO LATAM___(1x grand prix // 4x gold)
_1x GRAND PRIX - Echo Latam (PIRATE MATCH)
_1x GOLD - Echo Latam Especial Creatividad (PIRATE MATCH)
_1x GOLD - Editoriales, Entretenimiento, Medios e Desportes (PIRATE MATCH)
_1x GOLD - Mejor uso de contenido de video (PIRATE MATCH)
_1x GOLD - Mejor uso de display y search (PIRATE MATCH)
SMARTIES___(2x gold // 2x silver)
_1x GOLD - Leads Generation (PIRATE MATCH)
_1x GOLD - Innovation (PIRATE MATCH)
_1x SILVER - Branded Experience (PIRATE MATCH)
SMARTIES___(1x silver)
_1x SILVER - TECHNOLOGIES AND FACILITIES (inedible flipflop)
NEW YORK FESTIVALS___(3x shortlist)
_1x SHORTLIST - Activation & Engagement (PIRATE MATCH)
_1x SHORTLIST - Direct (PIRATE MATCH)
_1x SHORTLIST - PRODUCT INNOVATION (inedible flip flop)
THE WEBBY AWARDS___(shortlist)
_Webby Nominee - Advertising, Media & PR - Online Guerrilla & Innovation (PIRATE MATCH)
MOST CONTAGIOUS CAMPAIGNS OF THE YEAR 2022 (PIRATE MATCH)
_This prestigious list pinpoints the ‘most innovative and effective campaigns of the year’, according to the Contagious team. ‘The Pirate Match’ campaign by Mirum Brazil, a Wunderman Thompson company, saw a live-streamed and entirely fake football match, designed to disrupt the prevalence of broadcast piracy in Brazil.
Contagious praised the campaign for its ‘witty strike against piracy’ and ‘knowing humor’.
NEW YORK FESTIVALS
Member of the 2023 Grand Jury of The New York Festivals Advertising Awards
CCPR___2x GPs // 6x Gold // 6x Silver // 8x Bronze
INMA New York___2x Gold
COLUNISTAS BRAZIL___2x Gold
COLUNISTAS PARANÁ___3x Grand Prix // 12x Gold // 9x Silver // 10x Bronze
LÜRZER'S ARCHIVE___3x Publications
THE IMPOSSIBLE BRIEF___The Idea was chosen for publication in a book about the war in Palestine, and was showcased in an exhibition at the prestigious Tel Aviv Museum of Art in Israel. The project was executed by the renowned creative agency, SAATCHI & SAATCHI.
OUTSPOKEN BY DESIGN AAPI GROUP SHOW___My work was published in a book about the ongoing fight against hate faced by the Asian community over the years. The project was proudly produced by the Wunderman Thompson California team."